Fit comes first.
An audience that makes sense. Content that feels natural. Those are the foundations of a good partnership.
INFMAR / ABOUTINDEPENDENT / HANDS-ON
THE PERSON BEHIND THE PARTNERSHIPS
I’m Uzair.
I stay close
to the work.
THE STRATEGY. THE CONVERSATIONS. THE FOLLOW-UPS.A LITTLE MORE ↓
01
HOW I WORK
Big-picture thinking.
Hands-on by nature.
I help brands find the right creators and turn those relationships into well-run campaigns.
My work starts with understanding who a campaign should reach. From there, I research creators, open the conversation, negotiate the details and keep content moving from brief to publication.
I’ve managed campaigns across Instagram, TikTok and YouTube for brands, agencies and not-for-profit organisations. Careful creator selection and clear communication sit at the centre of how I work.
I also bring supporting experience in affiliate marketing and paid social when they make sense for the wider campaign.
02People first.
A FEW THINGS I BELIEVE
People first.
Details always.
Keep it personal.
A relevant first message and a thoughtful follow-up go a long way. Creators are partners in the work.
Make the details clear.
The brief, the budget, the deadlines and the next step. Good systems give people room to do their best work.
Learn from the work.
Reporting should help you understand what happened and decide what to do next.
220 creators.
One connected
programme.
A closer look at the relationships and operations behind the Ellie Ment campaign.
Read the case study ↗