INDEPENDENT CREATOR MARKETINGSTRATEGY → PARTNERSHIPS → DELIVERY

Creator-led.
Brand growth.
Real impact.

[ INF / 01 ]

Creator partnerships that move brands forward. I’m Uzair — the hands-on partner behind the strategy, the conversations and the campaign.

Let’s build your campaign
IN THE FIELD / ELLIE MENT
Ellie Ment and the Material Matter book artwork
BIG STORIES.
REAL FAMILY MOMENTS.
VIEW PROJECT ↗
94%CAMPAIGN
DELIVERY

From the first hello to the final post.

INSTAGRAM / TIKTOK / YOUTUBEPERSONAL APPROACH. PROPER SYSTEMS.SCROLL TO EXPLORE ↓
A FEW NUMBERS BEHIND THE WORKSELECTED CAMPAIGN HIGHLIGHTS
200+creator collaborations
10M+combined creator audience*
133K+engagements
1.8M+organic views / top Reel

*Combined creator audience represents potential exposure, not unique reach.

01

SELECTED WORK

Less talk.
More show & tell.

All selected work ↗

PROJECT 01 / CHILDREN’S PUBLISHING

ELLIE MENT↗

13 MONTHS / 220 CREATORS / 94% DELIVERY
Ellie Ment and the Material Matter book artworkTHE BOOK. THE AUDIOBOOK. THE CONVERSATION.

Clean Planet Foundation / Hapsie Comics

A big story.
Told by the right people.

A year-long creator programme that turned a limited not-for-profit budget into sustained, authentic visibility among parents, families and educators.

MY ROLE
End-to-end campaign management
PLATFORM / MARKET
Instagram / UK & US
Inside the campaign ↗
PROJECT 02 / BEAUTY & WELLNESSUAE

Narges
Organics↗

Creator partnerships for a new chapter in natural haircare.

SOURCING / OUTREACH / CONTENT COORDINATION
THE COMMON THREAD

Different brands.
Same care
in the details.

FAMILY & PUBLISHING
BEAUTY & WELLNESS
CREATOR-LED BRANDS
02

WHAT I DO

The thinking.
And the doing.

A focused piece of the puzzle
or the whole campaign.

01

Creator sourcing & vetting

The right people, before the first message. Manual research into audience fit, content quality and real engagement.

02

Outreach & negotiation

Personal conversations, clear deliverables and rates that work for the campaign.

03

Campaign management

One person keeping the brief, budget, relationships and deadlines moving together.

04

Content coordination

From first brief to final post: feedback, approvals and publishing schedules, all kept in order.

05

Reporting & performance

Clear tracking of delivery, content and results. Useful takeaways for the next campaign.

06

Creator strategy

A considered plan for who to work with, what to create and how it supports your goals.

Find your way to work together ↗
03

THE INFMAR TOOLBOX

Good systems.
Yours to keep.

Templates, trackers and outreach resources built from the work itself. For marketers, brands and creators who like things organised.

Explore digital products ↗
INFMAR / WORKING TOOLSVOL. 01

Less admin.
More creating.

01 / CAMPAIGN TRACKERS↗
02 / OUTREACH RESOURCES↗
03 / CREATOR TEMPLATES↗
IN DEVELOPMENT — COMING SOON

04 / THE PERSON BEHIND INFMAR

Hi, I’m Uzair.
I’m in the details.

Seven years of finding the right creators, opening conversations and making campaigns happen.

I work directly with brands and agencies, from the first shortlist to the final report. Strategy matters. So does the follow-up that gets a great piece of content over the line.

A little more about me ↗

05 / YOUR NEXT CAMPAIGN

Let’s make
good work.

Tell me what you’re building and where you need a hand.

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